Five doors. Five senses.

R.I.P — Reborn In Power

Expand all five senses. And more.

R.I.P KULT is a multi-media company and antiLABEL from New York, enhancing the human senses with ethical A.I. and technology. Each door is one sense. Together they are one way of being alive — heard, seen, felt and shared — with a sixth still tuning.

Press a sense to open its door

Human-made

Every record is written, performed and engineered by people. AI extends the image, never the sound.

Owned

Artists are taught the business and handed ownership — never locked in.

Worlds, not feeds

Every release is a place to enter: a planet, a room, a stage.

Five senses behind one door. The rest is still opening.

The App

Neo Ultra

Albums as living worlds — music, visuals, fashion, live events, and the official artist certification, in one place.

Immerse Become a Character in NEO ULTRA
Coming soonmacOS Coming sooniOS Coming soonAndroid

173K+ cross-platform·158,152 Instagram·10.7K YouTube

Ÿusuf ULTRA — founder of R.I.P KULT. Albums built as worlds, music fully human-made, straight from NY.

Brand partnerships, sponsorships, press and interview requests route through one form — the team sends every inquiry to the right seat.

Partnerships & Press

R.I.P KULT builds NEO ULTRA — living album worlds, an antiLABEL, and the technology around them. This is the investor inquiry form. Serious inquiries only; the team reviews every submission.

Investor Inquiry

Work with us

Work With Us

Company roles across the label, studio, and technology — build the worlds with us, from NY.

Employee Application
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Door 01 · Expand your hearing?

R.I.P Labels

The record label home of Ÿusuf ULTRA and his worlds — theKTRL.files, ABRAKADABRA!, and the full catalog.

R.I.P — Reborn In Power · Home of the genre NEO ULTRA · Medical Grade Frequencies

We handle the management, distribution, marketing, and artist development of multi-hyphenate artists and creators.

16albums 5EPs 36singles 5premier artists
R.I.P Labels on SoundCloud → R.I.P. Kult on Apple Music →

R.I.P Labels — antiLABEL

Label Services

Artist Development

Identity, sound, and career architecture built from zero.

Distribution

Worldwide digital distribution with the artist's ownership intact.

On the records: independent artists' singles go out stamped Distributed by @riplabels.

Creative Direction

Worlds, visuals, and rollout identity directed end to end.

Marketing

Rollouts, campaigns, and audience-building run by the label's own machine: pop-ups, listening experiences, and content systems.

Recording

Access to the label's producers and engineers — records made to a standard.

Behind the boards: Mike Laz, Lead Engineer & Producer of R.I.P Labels — helping shape the sound, vision, and sonic identity of the label, and executive engineer behind the album. In the room with Montclair Records — @riplabels × @montclair_records.

Business & Ownership

Artists are taught the music business and ownership — masters, money, and how the machine works — so they run their own careers.

Artist Management

Day-to-day management for partnered artists.

The label in action

Rooms where artists are heard

The antiLABEL doesn't just release records — it builds rooms, IRL and digital, where artists are heard.

IRL Pop-Ups

Pop-up listening events for UNKLASSIFED//:theKTRL.files, staged in Brooklyn, NY.

Digital Listening Experiences

Listening experiences staged inside VRChat and Fortnite — the room exists everywhere at once.

Giveaways at Every Event

$1,000+ in cash, prizes, and merch given away at listening experiences — every ticket enters the giveaway.

Built from the ground up

The first antiLABEL to actually empower artists on every level.

The alternative to major labels

One build system, proven on the roster itself. Artists here are taught, built, and handed ownership — never locked in.

Ÿusuf ULTRA

The Blueprint · Founder · Premier Artist #001

  • Built from the ground up as an independent — a living catalog of album worlds
  • 100% ownership of his masters
  • 173K+ audience across platforms — 158,152 on Instagram
  • His own distribution
  • Press in HotNewHipHop and Revolt
  • A full live band behind the records
  • Six album worlds, from thxufthr (2017) to unklassified//:#theKTRL.files (2026)

Proof the system works: the founder is the first product of it — developed, recorded, directed, distributed, and taught the business here.

Listen on Spotify →

W.I.T.S

Roster Artist · Premier Artist #002

  • His own Spotify artist presence
  • Enterable worlds inside the Neo Ultra universe
  • Developed inside the R.I.P Labels system
  • Five albums — BATS VS BiRDS, K0NSCiOUS iNFECTIOUS, Жplφsiφи (with Ÿusuf ULTRA), UKR4E, Revelation³ (Trinity Edit)

Built inside the same ground-up system — developed, recorded, directed, distributed, and taught the business here.

Listen on Spotify →

Premier artists

The roster

Five premier artists and the engineer behind the boards. Every one of them is a star with its own worlds inside the Neo Ultra app.

Premier Artist #003

PHILO$OUL

From the original 4TC collective into the present. Albums MF$OUL and HYSTERIA, the EP 4B8V.

Listen on Spotify →

Premier Artist #004

ANGEASEUS

The EP CREATURES, the singles ghost and WiLLING 2 KARE, and the album KANT DO iT A1ONE.

Listen on Apple Music →

Head Audio Engineer · Producer

MIKE LAZ

The sound of the label, behind the boards — and an artist in his own right: Work, Soul Searchin, G-FORCE.

Listen on Apple Music →

Official Roster

R.I.P Labels partners with a select roster of independent artists — management, development, and distribution behind you.

Artists who make the roster get their own planets and worlds inside the Neo Ultra app — the official immersion app, the next frontier after streaming. Past streaming, past merch — the future of music is the Neo Ultra app, and the roster is one of the only doors in.

The roster stays small on purpose — a chosen few, built deeply. Submissions are open, but acceptance is rare: we have no want for a huge roster.

Apply for official roster submission

Where it began

For the Children

Before the label there was the collective. R.I.P. KULT released For the Children (4TC) on Christmas Day 2018 — the album the company is named after. Its stars, NORAA, PHILO$OUL and GUAPGANG LION, are the past galaxy of the Neo Ultra universe; Deadman Cyph became Ÿusuf ULTRA.

R.I.P. Kult on Spotify → R.I.P. Kult on Apple Music →

The stance

Fully human-made

The music is not made with A.I. — in any way, shape, or form. Every record is written, performed, and engineered by humans. AI extends the visuals only — never the sound.

This music genre / aesthetic is known as NEO ULTRA

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R.I.P. KULT LLC · NY · RIPKULT.SPACE

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Door 02 · Expand your vision?

usb STUDIOS

Graphics, gaming, and visual systems — the visual engine of the Kult.

Every record the label puts out arrives with a world around it. usb STUDIOS builds that world — and does the same for its clients. For our artists and clients we handle it all: graphics, music videos, artwork, covers, and creative direction, plus the planets, cities and ships of the Neo Ultra app.

usb STUDIOS — On Air

R.I.P TV | USB STUDiOz

The studio's broadcast home — films, visuals, and transmissions from usb STUDIOS live here, on its official YouTube channel.

@usbstudioz

Watch on YouTube

The work

From the channel

Music videos, visualizers, trailers and audiovisual concepts made by usb STUDIOS for the label's artists — 46 transmissions, newest first, straight from the official channel. Press one to play it here.

The visual language

Chrome, signal, color, transformation

A cosmic visual language built to make every song inhabitable: chrome artifacts, glyphs and eyes, futurist typography, and worlds that start from the album cover and grow outward.

Album worlds

Each release is designed as a place. Inside Neo Ultra every album becomes a planet painted from its cover art, every EP a moon, every song a city with its own light.

Gaming

First-person flight, landings, voxel terrain and VR — the game layer of the Kult, built so a catalog can be walked instead of scrolled.

Human music, extended image

Every lyric, performance and sound is made by people — the founder and his live band. AI extends the image only; it never replaces the people making the music.

usb STUDIOS

Studio Services

For clients and artists alike — one studio for the whole picture of a release.

Music Videos

Official music videos, visualizers, lyric videos, trailers and teasers, live-show and immersive visuals.

Graphics & Artwork

Posters, key art, brand visuals, motion graphics and the artwork that gives a release its world.

Cover Art

Album, EP and single covers — the face of the record, built to live on every platform and in the Neo Ultra universe.

Creative Direction

Rollout identity from first teaser to drop day: visual strategy, content systems and campaigns directed end to end.

Studio inquiries route through one hub — link.me/yusufultra

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R.I.P. KULT LLC · NY · RIPKULT.SPACE

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Door 03 · Expand your touch?

Sample:0001

Very limited clothing and hardware — pieces built like artifacts, gone when they’re gone.

The pieces

Straight from the store

Every piece on this page is live in the Ÿusuf ULTRA store. Press a piece to open it there — the store handles the order.

ULTRA VISION (UV) Bodysuit Dress ULTRA VISION (UV) Bodysuit Dress Purple textured bodysuit dress with crystal skeleton-hand detailing, neon green gems, 1/1 and ULTRA crystal lettering, neon flame hem. Pre-order · ships Q1–Q2 2027S · M · L · XL View piece ↗
KULT AFTERDARK Savasoki Underwear KULT AFTERDARK Savasoki Underwear Limited-run crystal detailing, numbered packaging and experimental design. Black boxer briefs with neon green waistband, crystal KULT lettering, purple lightning print, chrome R.I.P emblem. Pre-order · ships Q1–Q2 2027S · M · L · XL View piece ↗
PRETTY NERD GIRLS LOVE ULTRA T-Shirt PRETTY NERD GIRLS LOVE ULTRA T-Shirt Black tee with chrome/purple PRETTY NERD lettering, neon green GIRLS LOVE, and huge chrome ULTRA with a purple star. R.I.P KULT / SAMPLE 0001. Pre-order · ships Q1–Q2 2027S · M · L · XL View piece ↗
Shop the full collection ↗ More at yusufultra.com →
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R.I.P. KULT LLC · NY · RIPKULT.SPACE

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Door 04 · Expand your presence?

XRVibes

Live events for digital worlds — concerts and listening shows that exist everywhere at once.

XR Vibes is the immersive side of the Kult: a discovery hub for what is new in XR entertainment — shows, movies, live worlds and creator experiences — and the promoter and host of the label's release parties. Its own show is It's Electric.

Visit XR Vibes ↗
Instagram @xrvibes.co → YouTube @XRVibes → LinkedIn →

The feed

What to watch, visit and share

Built like a signal board: every card points viewers toward something worth watching, visiting, sharing — or submitting for coverage.

Shows

XR series and streams — starting with It's Electric, the show following the people, tech and creative sparks shaping immersive entertainment.

Movies

Immersive cinema: XR films, spatial stories and cinematic experiments.

Experiences

Worlds worth entering — social VR events, live worlds, exhibitions and playable launches.

Events

Live XR moments: drops, premieres, world-hops and one-night-only moments audiences can actually attend.

Community

People to watch — creators, performers and builders making XR more alive, useful, surprising and fun.

Inside Neo Ultra

In the Neo Ultra app, XR Vibes hosts the label's release parties and live moments at the XR VIBES STADIUM.

The crew

Behind XR Vibes

Founder · Host · Business development

Maddy

Leading XR Vibes, hosting It's Electric, and building partnerships across immersive entertainment.

Co-founder · Artist · Musician · Futurist

Yusuf

Shaping the creative direction of XR Vibes through music, art and future-facing immersive culture.

Sound curator · Developer · Producer

Trivia

Curating sound, production and technical flow for XR Vibes shows and experiences.

Videographer · IRL & digital producer

Benofficial

Capturing and producing XR Vibes moments across real-world and digital experiences.

Security advisor · Direction & operations

Delta

Supporting team safety, operational direction and smooth event execution.

Event producer · Virtual & IRL experiences

Galla

Producing virtual and IRL experiences that connect audiences with immersive culture.

Have something new in XR? Submit it on xrvibes.co

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R.I.P. KULT LLC · NY · RIPKULT.SPACE

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Door 05 · Expand your sixth sense?

MoshiRem

The sixth sense is still tuning its frequency.

Transmission pending

Hearing, vision, touch and presence each have their door. MoshiRem is the one that opens after them. Nothing is announced yet, on purpose — when it tunes in, it lands here first.

Until then

Keep the signal

The other four doors are open. Walk the worlds in the Neo Ultra app, and reach the team through one hub — link.me/yusufultra.

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R.I.P. KULT LLC · NY · RIPKULT.SPACE